In Mexico, carmaker Audi operates in the segment known as “Premium,” which refers to luxury cars. According to Walter Hanek, General Director of Audi-Mexico, this segment grew by 5.95%, and Audi increased 4.3%, which presages another good year. The same automotive official also announced new releases for 2015. After offering the A6 and A7, the company will follow with the A1 and A1 hatchback for younger drivers, and those who think they are young. Next they will present the SUV Q3, followed in the next half of the year by the sporty TT. The novelty of these Audi models is that they have accessories that the car owner can individualize, which may not necessarily increase sales, but will – as affirmed by the General Director - increase user satisfaction. For example, Audi offers a package called Audi Plus and offers complementary maintenance for the first three years, which will allow the car owner to only worry about filling the tank. Audi is conscious that it needs to extend its zone of influence in Mexico, so it has announced the appointment of dealers in the state of Sonora, and the company desires to have more dealers in Monterrey and the Los Cabos area.
