Domestic Market:
- During the month of May 2014, 88,244 light vehicles were sold in Mexico, representing a 0.8% increase over the same month in 2013.
- For the January–May period, 416,233 vehicles were sold in Mexico, reflecting a decrease of 0.5% over the same five month period in 2013.
- Sales of new domestic vehicles in Mexico were comprised of 36.9% of units produced in Mexico and 53.1% originating abroad. Of such foreign units, the U.S. produced 11.8%, Japan produced 9.3%, South Korea produced 7.2%, Brazil produced 5.2%, and Germany produced 4.8%, while the remaining 14.8% of vehicles were produced in other foreign countries.
The year 2014 has shown what is, in essence, a stagnation in the growth of Mexico’s domestic automotive sales market. The chief indicator of such stagnation is the sale of new vehicles per 1,000 citizens. Over the past ten years, this number has actually decreased in Mexico. On the other hand, Mexico’s natural automotive competitors Brazil and Argentina have roughly doubled the number of units sold per 1,000 citizens. The flat level of growth in the domestic sale of new autos, while steady, shows the existence of a domestic market that is, in many ways, stalled.
