Mexico City traffic is among the most complicated of any city in the world. As one of the world’s most populated cities, with an inadequate public transport system (despite multiple efforts to modernize and streamline such), many residents are seeking new ways to ease their movement around the city. Mexico City authorities have implemented a system of bike rentals in areas of particular congestion, while some roads now have bike lanes. The city has also established programs to place limits on the movement of vehicles, and many other measures, some of which have been successful and well received by transport users. Individuals themselves have experimented with private taxis, like Uber, which have become popular and operate in certain areas of the city, mainly the west and south. The latest is an innovative program for moped or electric scooter rental that has proved a good choice for a group of users in some areas of the city. The project is known as Econduce® and consists of electric bikes that have ability to travel up to 45 kilometers per hour and are set to be rented to those who meet certain requirements, such as having a driver's license and credit card. Renters go to service centers to pick up the vehicle, and then return it to the same or another service station at the end of the rental period. Rental rates vary by hour, day or week. There are already a dozen service stations in the city. The project began with 50 scooters and in short expanded to offer 100 units. It is a transportation system that does not pollute, create much noise, is agile, safe and simple to use. The vehicles are light, which makes them easy to drive at 80 kilograms. Their speed is limited to 55 kilometers per hour, and helmets are required and available at designated service stations.
